Building
Brands

Engaging
People

CONSUMER, CORPORATE AND EMPLOYER BRAND, COMMUNICATIONS AND EXPERIENCES

People and brands are your company’s most valuable assets.

Yet in many organisations their value is not realised due to lack of alignment: in the company’s and people’s purpose and values; between business, brand and employer brand strategies; between operational siloes; and between the promise the company is making to its employees, customers and stakeholders through its communications and their actual experiences.

We unlock value by engaging, aligning and activating people around a distinctive, meaningful purpose, values and idea, building aligned business, brand and employer brand strategies, and integrating all communications and experiences. Ensuring your brand connects with and consistently delivers against its promise to your customers, employees and stakeholders.

We align objectives, strategies and activities, informed, inspired and imagined by primary and secondary, quantitative and qualitative research and workshops. Linking brand to business strategy and the bottom line to raise brand value and drive business results. 

We apply over 25 years’ experience to your business challenge, sharing our energy and insight to help you build, change and grow.

+ RESEARCH & WORKSHOPS + STRATEGY & PLANNING + PERFORMANCE MONITORING & BRAND COUNSEL

He was particularly happy with the passion shown during the master plan presentation, your deep knowledge of their business and the industry and the consultative approach. – Happy client. 

ENGAGE
employees, customers and stakeholders

BUILD & ALIGN
employer, consumer and corporate brands

CREATE
distinctive brand idea, identity and creative platform

INTEGRATE
customer, employee and stakeholder communications and experiences

Content

CareFlight: Building brand reputation and trust

The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight.

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IQumulate: Building a sustainable business and brand

Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate

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IQumulate: Empowerment, trust and agility

Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they’re doing differently in response to Covid-19. This case study was written for First5000, Australia’s professional network

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