Who we are

The Healthy Brand Company was founded by Rachel Bevans in 2012 to bring together her diverse business and brand experience, passion for health and wellness and curiosity for what motivates people. 

We believe that only a brand that is healthy – aligned, engaged and activated – inside and out drives sustainable behaviour change, brand value and business results.

We offer clients and agencies senior experience, a holistic external perspective and flexible ways of working, without the fixed overheads. Giving you the internal capacity, objectivity and agility to drive change.


Rachel operates in a project, freelance or contract capacity, driving the project, strategy and planning and becoming part of your team, working with your people and agencies.
Rachel provides cross-functional team structure, people and agency recruitment and selection, coaching and performance management.

We scale up quickly to manage larger projects and activate across touch-points with our network of trusted independent associates and agencies.
Ensuring the right people capability and culture is harnessed for our client’s needs.

About rachel

Rachel is a business-to-brand strategist and researcher, strategic marketer and business director with over 28 years’ experience understanding and motivating people to transform organisations to be brand-driven and human-centric. 

Her experience spans local, regional and global roles: marketing in Unilever, News Limited, Glenfiddich and Westpac; and consulting in brand and design, advertising and research agencies.

Rachel has participated in the healthy agenda throughout her life, evident in her energy and enthusiasm, motivation philosophy and principles, and workshop tools and techniques.

  • Bachelor of Business, Major in Marketing, University of South Australia
  • Certified Practicing Marketer & Fellow, Australian Marketing Institute (FAMI CPM)
  • Qualified Professional Researcher and Member of The Research Society (QPR)
  • Advanced Certificate in Market & Social Research (MRS UK)
  • Certificate in Employer Brand Leadership (CEBL)
  • Certificate in Digital Marketing (ADMA)
  • Certificate in Behavioural Economics (Rory Sutherland via 42Courses)
  • Member of Employer Branding Global Community (EBI)